Design
Visual identity design
Visual identity is the first image of your project. It’s a trait that sets you apart from other competitors in the market. This is a priority for any company or employer, as its marketing work is to promote the company, highlight its excellence and attract the largest audience, including customers. The visual identity includes many elements and details that relate to a customer’s mind, including creating a position for your brand with the public. The visual identity includes a logo, a business card, and all the documents and even the tools that are used in your business because they will bear your brand logo and be among the things you know about it. Here are four reasons why visual identity is an essential part of your brand’s marketing process:
