An identity is a legitimate marketing tool for a company or brand. It is also a communication tool between the entrepreneur and the clients. Is the starting point for the project and maintains its development and commercialization, including the achievement of project objectives and increased revenues. But what is a business identity? How can it be defined? What is more important? Why do we consider it a first step? We will answer all these questions in this article.
What is the commercial identity of a business?
Branding is what sets your project apart from other competitors. A set of visual elements. Design, code, words know the project and the company. Corporate identity is a human reputation. It defines your company’s market position among competitors and ensures that you are distinguished. Includes several elements, the most important of which are:
- Logo:
The logo is the name of your project where the symbol is designed, called the logo or logo, and is defined and special. It summarizes the company’s dimensions and objectives, and also explains the project to the customer.
- Colors, lines and words:
Your idea and work can be marked by those, that is the definition of a project, another term of identity. These important elements and details are those that will keep your project or product in the mind of the customer. Every time you encounter colors or words that you use to promote your product, or to market your business, you will earn permanent customers.
- Visual identity:
And here we open a door to a wide range, the visual identity includes everything the client sees, the business card, the clothes, the decor, all the office tools, advertising, and all the infographic of the project will be in the character and pattern of the visual identity of your project.
- Design of the website or application of your project:
As they will be in a special model, unified with the visual identity and emblem, this will allow excellence.
- Media and social networks:
All publications and infographics are part of the visual and commercial identity of the project. They will recognize it and maintain its special character, and designing social media messages will lead to professional results.
The importance of the commercial identity of your project:
The importance of corporate identity lies in the commercialization of the project, undoubtedly is the heart of marketing in general and electronic marketing in particular. He will explain and approach the project to the client, through a logo, and will accompany and keep it in memory. Part of its importance appears in:
- Excellence:
It allows you to differentiate yourself from your competitors and show that without explanation.
Increase in income, client gain:
Business identity affects the customer by shaping their ideas about your business and buying your product.
- Trust:
It offers you a professional ethic, customer confidence, and a place in intense market competition.
- Identification and explanation of objectives:
The corporate identity allows you to define your product, market it and explain the objectives through the logo and visual identity, which will attract public attention and the success of the project.
Visual identity plays an important role in the success of the project as it is the most important point in the electronic marketing process for any project. Take care of your project. Market it well. Make your business identity.
